[new project: Name of New Project]
If you are an internal user, you can create a new project and attach the incoming e-mail to it.
[new project: Name of New Project: 1000]
Optionally, you can also specify the budget of the project by using a second colon followed by a number.
[event:06/26/2010:Lunch at 12pm->Ben, John Doe]
You can now (optionally) specify a list of pinned users on an event by using the "->" extension. You don't have to specify the users' entire name just enough so that it is unique within the project.
As always, these commands are also available when sending data to the web hook.