We were going to wait until this was available in the iTunes App Store, but we’ve gotten so many questions about it, that I thought it was time to share.

This is Heap Dashboard, our first (but not last) iPhone native app that connects to Heap CRM:

The goal of this app is not to replace the iPhone optimized version (in fact it links to it), but to provide mobile users of Heap quick (and offline) access to their most relevant data. The screenshot you see here is a shot of the prospect (leads, opportunities and customers) details page. A level up (in the navigation) is the list of prospects (where you are one of the managing users) and levels down include the message details page and the add message page.

Unfortunately, I don’t know how long it will be until this is available. The app has been done for some time so it is completely in Apple’s court.

Our general policy with “alternative interfaces” for our web apps is to give them away; and that’s probably what will happen this time. But I’m not exactly clear on how Apple’s business model works when the app connects to a pay-for web service.

So, if they request a portion of the monthly revenue from Heap CRM, we will instead charge some very minimal amount for the app in the store. We will give you a 70% credit (that’s our cut) of the price to any user who requests it. It’s not our goal to make money on the app itself.

EDIT
Heap Dashboard is now available in the iTunes App Store here:

This entry was posted on Saturday, July 19th, 2008 at 6:14 pm and is filed under Heap. You can follow any responses to this entry through the RSS 2.0 feed.